At Keene Advisors, our mission is to help founders and business leaders create value and make critical decisions with confidence. Our strategy consulting efforts are centered around four core pillars:

1. Value Creation

2. Succession

3. Ownership & Governance

4. Data & Analytics

Value Creation

For private, founder-led, and family-owned businesses, intentional value creation planning is essential to transforming day-to-day management into long-term wealth generation. Too often, strategy, capital decisions, and growth initiatives are made in isolation, without a clear line of sight to how they drive enterprise value over time. A disciplined value creation plan brings these elements together by identifying the key drivers of value, defining measurable KPIs, and translating strategic priorities into multi-year financial forecasts that guide decision-making and resource allocation.

Keene Advisors helps design and execute a value creation plan (VCP) through a strategic and deeply analytic framework that integrates capital allocation, long-term stewardship, and future monetization considerations. By objectively evaluating where to reinvest in the business, reduce risk through balance sheet optimization, or return capital to shareholders, Keene ensures capital decisions are aligned with owner goals. For those considering a future sale or investment, this same framework strengthens revenue quality, EBITDA performance, and financial resilience—positioning the business to maximize value while preserving flexibility and control along the way.

Succession

Leadership and ownership succession planning is one of the most complex challenges facing private, founder and family businesses because it sits at the intersection of leadership readiness, responsible ownership / stewardship, and deeply personal founder and family dynamics. Decisions about who leads next often surface unspoken expectations, rivalries, and fears about loss of control or legacy. Without a clear plan, businesses risk uncertainty, stalled decision-making, and conflict that can erode both business performance and long-term value.

Keene provides a neutral, outside perspective that helps founders and families navigate these challenges with clarity and discipline. Free from biases and internal politics, we facilitate difficult conversations, objectively assess next-generation readiness, and design a structured succession process that balances fairness, merit, and long-term continuity. Aligning all stakeholders around shared goals and a clear roadmap, helps ensure leadership and ownership transitions that strengthen - rather than fracture - the business.

Governance

Governance and decision making can be challenging in private, founder-led and family-owned businesses when decision-making is concentrated in a few individuals and shaped by long-standing relationships rather than formal structures. As businesses grow, ownership expands, roles become less clear, overlapping authority, and informal processes can lead to confusion, slowed execution, and conflict - especially when family, ownership, and management responsibilities are not clearly separated.

Keene Advisors helps establish effective governance by bringing objectivity, structure, and proven frameworks tailored to each unique ownership and management structure. From clarifying rights and roles, to designing boards, family councils, and ownership policies, Keene provides an outside perspective that reduces emotion and personal bias. Our neutrality allows leaders to make better decisions, address sensitive issues constructively, and build governance systems that support both business performance and long-term stakeholder harmony.

Data & Analytics

Private, founder-led, and family-owned businesses benefit most when decision-making and value creation decisions are data driven. Keene Advisors provides deep analytical expertise to uncover cost-saving opportunities, improve profitability and cash flow, and strengthen liquidity while supporting sustainable growth. By developing meaningful KPIs, building robust cash flow forecasts, and guiding disciplined budgeting and variance analysis, Keene provides leaders with clear visibility into business performance and early warning signals that enable proactive management rather than reactive decisions.

Beyond financial reporting, Keene applies advanced data analytics and machine learning techniques to transform raw financial and operational data into actionable intelligence. From optimizing capital costs and financing structures to evaluating new markets, product launches, and expansion opportunities, this analytic framework helps owners assess risk, model outcomes, and allocate resources with confidence. As an independent partner, Keene delivers objective insight through monthly and quarterly reporting, trend analysis, and predictive modeling—empowering business leaders to make better decisions at the right time and turn data into a strategic advantage.