Trusted Advice for Software Company Executives and Owners 

Our team at Keene Advisors has helped hundreds of executives, founders and business owners execute M&A, capital raising and turnaround transactions, as well as evaluate strategies to accelerate growth.  We have advised founders and owners of software companies on acquisitions, divestitures, sale transactions and a range of other strategic alternatives.  

Our team leverages decades of experience as investment bankers, consultants, corporate executives and Board members to help you make smart decisions with confidence. Whether you are considering a merger & acquisition transaction, a sale transaction, are considering raising capital or are curious about how much your business is worth, we can help.  We have deep experience in the software and SaaS space and can evaluate your business, the competitive landscape, and the broader market environment and discuss the range of alternatives that may be available to you. We will help you develop and evaluate the metrics that are used by leading software companies, investors, and acquirers, including: 

  • Annual recurring revenue (ARR) 

  • Monthly recurring revenue (MRR) 

  • One-time revenue  

  • Customer acquisition costs (CAC) 

  • Customer lifetime value (LTV) 

  • Customer retention rates and churn  

  • Customer usage metrics 

  • Number of customers and average revenue per customer  

  • Sales pipeline conversion 

  • Bug counts by product 

  • Among many others 

If you would like to speak to experienced financial advisors and strategy consultants that can help you determine the best strategic alternatives to grow your software business organically or through an M&A strategy, raise capital, or sell your company, contact us.